Designer & Creative
UX/UI Designer & Brand Identity
15 years of doing what I love most — designing brands and digital products.
Big challenges, end-to-end process, and working with talented people
who take their craft seriously. That's where I'm at my best!
Graphic & UX/UI Designer with 15 years of experience across brand identity, web design, print, and digital campaigns — with a focus on transforming conceptual ideas into visual solutions that are precise, considered, and built to last.
With a background spanning advertising agencies and design studios, the work has touched everything from large-scale digital platforms to social media campaigns, marketing materials, and full brand identities — for clients including Discount Bank, Menora Mivtachim, Amot, Toyota, Maccabi, Assuta, UPS, and more.
Proficient in Figma, Photoshop, Illustrator, InDesign, and WordPress, with a strong attention to detail and a commitment to delivering high-quality outcomes. Equally comfortable working independently or in close collaboration with developers, clients, and project managers to reach the right result.
Fluent in the modern AI landscape — working daily with tools like Claude, OpenArt, and Firefly to accelerate creative workflows, explore directions faster, and push the quality of outcomes further. Not just a user of these tools, but someone who understands how to integrate them meaningfully into a design process without losing the craft.
Experience
2024 — Present
Freelance
Running my own independent practice, I offer a full suite of branding and digital design services to clients across all industries. From e-commerce platforms to corporate websites and landing pages, I take each project from strategy to final delivery — with the personal attention only a one-on-one collaboration can offer.
2021 — 2024
Studio Hauser
At Studio Hauser I designed web and mobile experiences for some of Israel's largest brands — Amot, Discount Bank, Menora Mivtachim, Klil, and UPS among them. The role demanded both independent thinking and close collaboration, always in a fast-paced, high-standard environment.
2019 — 2021
TBWA\Yehoshua
At one of Israel's top advertising agencies, I led creative projects for major clients including Toyota, Maccabi, Assuta, and Brimag. I was involved in every stage — from concept and ideation through to presenting final designs for advertising and marketing campaigns.
2016 — 2019
WebTheNet
As a senior designer at WebTheNet UX/UI Studio, I handled UX/UI for a wide range of clients — business, corporate, and e-commerce — across Wix, Shopify, and WordPress. I managed projects end-to-end: branding, marketing design, presentation design, and full website redesigns.
2012 — 2016
Real Colors
My first professional role in design — where I built a strong foundation in branding and graphic design for print. It was here I learned to work with precision, meet demanding deadlines, and understand design from a production perspective.
Open to new projects and collaborations.