PeekaBoo – Brand Identity & Graphic Design
PeekaBoo is a boutique brand for baby and toddler clothing — soft, carefully designed pieces paired with branded toys, all wrapped in a visual identity as gentle and pure as the little ones wearing it.
PeekaBoo is a boutique brand for baby and toddler clothing — soft, carefully designed pieces paired with branded toys, all wrapped in a visual identity as gentle and pure as the little ones wearing it.
I designed the full brand identity for PeekaBoo — logo, color system, and visual language. The brief was to create something that feels tender and premium — a brand that parents immediately trust and babies naturally belong in.
PeekaBoo isn't just a clothing line. It's a world — soft knits, curated colors, and branded toys that grow with the child. Every product feels like it was chosen with love, and the brand identity had to carry that same feeling.
The palette was drawn from the softest part of the sky — pale blues, dusty pinks, and quiet creams that feel like clouds on a calm morning.
These aren't colors that shout; they wrap around you. Every tone was chosen to communicate gentleness, safety, and the kind of warmth that only a newborn's world has.
