Hauser – Create Extraordinary Campaigns
Hauser is an advertising agency that wanted a fresh face — a website that feels as creative and energetic as the work they do. The brief: modern, youthful, and unmistakably theirs.
Hauser is an advertising agency that wanted a fresh face — a website that feels as creative and energetic as the work they do. The brief: modern, youthful, and unmistakably theirs.
The goal was a full rebrand of Hauser's digital presence — from identity to UI. The existing site felt dated and didn't reflect the agency's real personality. We set out to build something that moves, breathes, and shows who they actually are.
I led the full design process — wireframes, user flows, UI design, and animations. The visual direction was built from scratch: a light, flowing aesthetic with custom illustrations, a fresh color palette, and typography that feels alive.
We started with a competitive audit of leading agency websites, then mapped the user journey to understand what clients actually look for when they land on an agency site. The insights shaped everything from the structure to the tone.
A clear site map was built to guide users naturally from first impression to case studies to contact — making sure the flow matched how clients actually browse and decide.
The visual language was built around lightness and movement — soft colors, fluid layouts, and custom line-art illustrations that bring a playful, human feel. The result is a site that presents serious work without taking itself too seriously.
Custom line-art illustrations were created to add warmth and personality — a recurring motif that makes the brand feel distinctive and approachable.
